We are an independent creative agency based in Barcelona. We work on creative projects involving identity, branding, digital transformation and the audiovisual environment. We collaborate closely with the client to create effective communication solutions that have an emotional impact.
HOW is versatile as a result of its members' professional careers and their varied, extensive experience in different fields and formats in the communication industry.
By listening, asking the right questions and putting ourselves in our clients' shoes, seeking out the crux of the matter, its very essence, so as to truly solve the problems raised.
By converting complex challenges into straightforward solutions.
By providing an expert, global and honest vision.
We analyse global trends to offer solutions to the problems that will arise tomorrow. BENCHMARK studies, tailored NAMING, GROWTH STRATEGIES for GLOBAL BRANDS, DISTRIBUTION AND MULTIBRAND strategies.
HOW understands the drives that push consumers' buttons. We provide you with the best CONCEPT and IMAGE to make your brand and product MEMORABLE.
We implement CREATIVE ad campaigns and MULTIDISCIPLINARY SOLUTIONS that allow your brand to cross the commercial barrier and become part of people's lives.
We produce audiovisual concepts (COMMERCIALS, DOCUMENTARIES, VIRAL VIDEOS, etc.) aimed at making an emotional connection with your audience.
We create NEWSLETTERS, GOOGLE ADWORDS and POSITION your website, generating our own tools for MONITORING and creating REPORTS on clicks and the bounce rate, etc. We offer exciting, cutting-edge digital experiences carefully designed to delight your customers.
We program strictly original mobile and E-COMMERCE APPS. We handle BROWSING and DESIGN in detail and seek to stay ahead of the trend. We think smart!
HOW supports great little ideas. We are specialists in helping brands and start-ups make their products and services reach their customers as efficiently as possible. We analyse and empathise with the public's perception when they come into contact with a product. We believe disciplines such as advertising and marketing do not operate in isolation, so we create global solutions, setting complexes aside and tearing down walls between knowledge areas.
We do not behave like a conventional ad agency. HOW seeks to be your business partner, focusing on the cause of barriers to purchasing. Hence our working methodology, which allows us to get close to our audience, anticipate changes, know what their needs are and consider changing scenarios that develop as the consumer changes. We incorporate tools to leverage solutions and make them sustainable in the long term.