OLYMPUS SWITCHERS CAMPAIGN
Create switchers who change from DSLR to OM-D system.
The sentence used worldwide to start a change. A farewell to an old life. A personal decision that has driven you to take a new direction despite the comfortability of your already known life because SOMETHING IS ALREADY MISSING.
OLYMPUS's OM-D range is targeted at both photography enthusiasts and the most demanding professionals.
HOW has worked on projects including kit packaging, the ZUIKO interchangeable lens catalogue for OM-D, and promotional campaigns and teasers for the launch of the new E-M1, E-M10 and E-M5 Mark II cameras. We also produced the communication materials for OM-D Experience, workshops in which users receive training from pros.
The new, prizewinning Aparca&go app was launched in 2014. We produced two TV commercials for them. In the ads we kept asking, "When are we going to park?" In the end, Crackòvia, a TV3 programme, opened their carpark to us and made as many as 3 parodies of our ad.
We have produced branding work and internal communication campaigns for Nestlé, including: Future project, Prioridades Nestlé [Nestlé Priorities], My Service Desk, Shared value creation, NES Business Services, A gusto con la vida [Satisfied with life].
The Jaguar E-Type and the Ford Mustang. Steve McQueen and Brigitte Bardot. The Beatles and the Rolling Stones. Many objects of desire were created in the 1960s. It was at that time that the OLYMPUS PEN went on sale for the first time too. With this new version, the PEN-F, OLYMPUS is returning to the spirit of the 1960s and enhancing it still further.
Naming, logo and packaging for BCNIS WINE.
The founder of Cervezas Victoria opened his brewery in Malaga on 8 September 1928, the saint's day of Our Lady of Victoria. Ten years later, while traveling in Germany, he created a character: the typical German tourist in a Malaga setting. He could not have imagined back then that the character and his beer would become symbolic of Malaga, its refined customs and its flair for life.
That was our reinterpretation and our little homage to one of the agency's favourite beers. A true victory!
The corporate image of the Catalan Football Association [Federació Catalana de Futbol], which currently runs the Catalan Cup, all competitive levels from the Third Division downwards, and the regional team.
We created the corporate image for Parcmotor Castellolí, a motor racing complex in Castellolí in Barcelona Province. Although its main aim is to train drivers and riders, the complex that opened on 7 March 2009 also hosts competitions.
Image for OLYMPUS's “Inside Zuiko” focus group.
Optical tech for lenses and Japanese tradition combined in a single concept.
ANFAPA, the Spanish Association of Manufacturers of Industrial Mortar and Exterior Insulation Finishing Systems (EIFS), was set up in 1987 as part of the effort and commitment of leading manufacturers in the industry with the shared aim of enhancing the quality of their products and systems.
The way they define themselves is: ANFAPA is innovation; ANFAPA is a point of reference. These claims guided us in our study and performance of thoroughgoing renewal of its brand identity and public communication.
Corporate image of Lánzame Capital, Spain's first Pledge Fund, headed by a group of private investors who work in various economic and business fields. The team is made up of experts in financial markets, advisors to high-net-worth individuals, and marketing and communication professionals.
Intercros is a Spanish food-industry group that specialises in producing frozen products. The company came into existence in 2011 when three professionals from the frozen dough sector, who were dissatisfied with the prevailing quality standards in the traditional pastry industry, joined forces. Intercros's founding objective was to reclaim former quality standards with a unique production process and offer consumers artisanal pastries with the highest possible quality at very competitive prices.
We are nosy, we like music and we love Pastora. We like to reveal hidden details and show you what happens in the wings just 5 minutes later ... in this case after a Pastora concert. We created, produced and enjoyed this mini-documentary.
Estrella Damm launched a new campaign called “Entrena l'ànima” to encourage the public to consume culture. The ad presented a small selection of the countless cultural options available in Barcelona.
At the same time, the brewery launched a competition for local artists to produce a limited series of small illustrations connected with the world of culture and what it meant for us. Hence our little cultural tangram.
Corporate image of Federació Catalana de Motociclisme.
A superhero born in a carpark. We expanded the superhero's horizons. He left his native carpark to roam the city saving drivers time and money when parking their cars. We created and produced this street marketing action and no traffic wardens or tow truck drivers were injured in the making of it ... not seriously, anyway.
Stella Cadente is a film that tells the story of the fleeting reign of the Spanish King Amadeo de Saboya, who in 1870 tried to impose order and modernise an ungovernable country. The intention of the director and producer Lluís Miñarro was to show the spirit of our present reflected in our past. Through his production company, Eddie Saeta commissioned us with the film's communication and visual concept.
Packaging and promotions for Olympus's STYLUS camera range.
Corporate branding for Sanahuja & Miranda, a firm founded in 1980 by a team of lawyers and economists who specialise in all areas of comprehensive advice for individuals and companies.
We developed a system to make it possible to trace a factory's products throughout the distribution network.
We created a centralised application to enter that information both interactively and subsequently. We integrated it with the corporate database.
Sitges Port is not just a beautiful marina. It offers countless leisure and night-time activities and a great selection of restaurants. But what is a marina or the sea without good weather? On this occasion we took the sun and created and produced this timelapse, which sponsors the weather on BTV.
We carried out the entire corporate branding study for Bon Vent, a shop in the Born district of Barcelona. The former sailors' district of La Ribera has inherited the old guild buildings and wanted to restore them to their former glory.
Design of a promotional leaflet for Lindor by Lindt.
They were looking for an application that could capture images taken with high-resolution digital cameras, store the files in a structured and transparent way on a single central server, and allow them to be distributed through the web.
So we developed a system for capturing and managing high-precision ophthalmological pictures on tecnología.net.
Corporate design of the brand and product packaging for the restaurant Bòria BCN, which specialises in paella and other rice dishes in Poble Espanyol in Barcelona.
Branding for a luxury estate agency in Puerto de Santa María, Cadiz
Identity and design of the social app.
Design of the new corporate image for Mudanzas Diagonal. An example of how a family business with more than 30 years in the removals business can renew itself to face the new challenges of international expansion.
Naming, identity and app design for remote personal training.
The international scientific and professional translation conferences organised by APTIC and TREMÉDICA were held in Barcelona and attended by hundreds of industry professionals. We were commissioned with creating the image and communication strategy.