Condis Travel “Flying Free”

Promotional campaign for the Condis Family app, rewarding customers with discounts on flights and hotels as they accumulated points.

Inspired by the iconic track Flying Free—a symbol of freedom and a whole generation—we transformed the promotion into a summer anthem celebrating the joy of travel.

At HOW, we developed the full creative concept, production and communication: securing the music rights, creating a new version performed by Mireia Chaos, producing radio spots, social media video content and the graphic campaign.

The result was an emotional, contemporary and generational action that broke away from Condis’ usual codes and connected with thousands of customers to the rhythm of Flying Free.