The Human behind the system

How is not built on templates or trends.

It’s built on experience, critical thinking, and years of helping brands make better decisions.

I work at the intersection of strategy, creativity and execution.

Sometimes as a consultant. Sometimes as a creative lead. Sometimes as a strategic partner inside teams.

Always focused on clarity, coherence and long term value.

Alexandre Ruzafa / How Founder

alexandreruzafa.com
Logotipo de LinkedIn en color azul con letras blancas.

How operates as a flexible ecosystem.

Each project is built with a modular team of specialists, assembled around real needs, not fixed structures.

This allows scale, speed and seniority without the rigidity of a traditional agency.

Alexandre Ruzafa

Founder. Creative Director & Brand Strategist

Daniel Clavero

Producer.

Sharing the thinking

Watch selected talks and sessions

Hombre de pie usando un blazer negro en un evento de la Agencia Espacial Europea en Barcelona, con un cartel que dice: 'IMAGINA IMPULSANDO TU NEGOCIO MÁS ALLÁ DE LAS ESTRELLAS'.
Reunión en sala de conferencias con una presentación en pantalla que dice 'Introducción a la generación de materiales con IA Creativa', en las instalaciones del centro de incubación de negocios de la ESA en Barcelona.
Un hombre dando una presentación a un grupo de personas en una sala de oficina, con varias computadoras y documentos sobre la mesa.
Presentación sobre branding estratégico para startups aeroespaciales en el centro de incubación de negocios ESA Barcelona
Person sitting on a blue chair in a photography studio with lighting equipment, a white backdrop, and a green plant.
People filming a scene in a store aisle, with professional cameras and equipment, including a chair and supplies on a table.
A man sitting at a black table, drinking from a white cup, while looking at a paper menu. The table has a water bottle, a phone, and some papers on it. There are headphones and other electronic devices on the table beside a monitor. The background sh
A man standing in a photography studio with two chairs, a small round table, and professional studio lighting and equipment.
Three men in a store, one sitting on a wooden chair with crossed legs, all wearing casual clothes, with cameras and lighting equipment set up around them.
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