The Human behind the system

How is not built on templates or trends.

It’s built on experience, critical thinking, and years of helping brands make better decisions.

I work at the intersection of strategy, creativity and execution.

Sometimes as a consultant. Sometimes as a creative lead. Sometimes as a strategic partner inside teams.

Always focused on clarity, coherence and long term value.

Alexandre Ruzafa / How Founder

alexandreruzafa.com
Logotipo de LinkedIn en color azul con letras blancas.

How operates as a flexible ecosystem.

Each project is built with a modular team of specialists, assembled around real needs, not fixed structures.

This allows scale, speed and seniority without the rigidity of a traditional agency.

Alexandre Ruzafa

Founder. Creative Director & Brand Strategist

Daniel Clavero

Account Manager & Producer.

Sharing the thinking

Watch selected talks and sessions

Hombre de pie usando un blazer negro en un evento de la Agencia Espacial Europea en Barcelona, con un cartel que dice: 'IMAGINA IMPULSANDO TU NEGOCIO MÁS ALLÁ DE LAS ESTRELLAS'.
Reunión en sala de conferencias con una presentación en pantalla que dice 'Introducción a la generación de materiales con IA Creativa', en las instalaciones del centro de incubación de negocios de la ESA en Barcelona.
Un hombre dando una presentación a un grupo de personas en una sala de oficina, con varias computadoras y documentos sobre la mesa.
Presentación sobre branding estratégico para startups aeroespaciales en el centro de incubación de negocios ESA Barcelona
Cinco hombres de pie con los brazos cruzados frente a una pared blanca, con equipo de iluminación y cámaras sobre ellos, en un estudio de grabación o fotografía.
Person sitting on a blue chair in a photography studio with lighting equipment, a white backdrop, and a green plant.
People filming a scene in a store aisle, with professional cameras and equipment, including a chair and supplies on a table.
A man sitting at a black table, drinking from a white cup, while looking at a paper menu. The table has a water bottle, a phone, and some papers on it. There are headphones and other electronic devices on the table beside a monitor. The background sh
A man standing in a photography studio with two chairs, a small round table, and professional studio lighting and equipment.
Three men in a store, one sitting on a wooden chair with crossed legs, all wearing casual clothes, with cameras and lighting equipment set up around them.
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