The Human behind the system
How is not built on templates or trends.
It’s built on experience, critical thinking, and years of helping brands make better decisions.
I work at the intersection of strategy, creativity and execution.
Sometimes as a consultant. Sometimes as a creative lead. Sometimes as a strategic partner inside teams.
Always focused on clarity, coherence and long-term value.
Alexandre Ruzafa / How Founder
Sharing the thinking
Watch selected talks and sessions
How operates as a flexible ecosystem.
Each project is built with a modular team of specialists, assembled around real needs, not fixed structures.
This allows scale, speed and seniority without the rigidity of a traditional agency.
Alexandre Ruzafa
Founder. Strategy, creativity & design.
Daniel Clavero
Producer.
