Clarity for complex brands.
From insights
to emotions
Branding.
Creativity.
AI Systems.
Lead by Alexandre Ruzafa
Brandingverse™
A strategic ecosystem where brands grow, adapt and stay coherent over time.
It’s about building brand and communication systems that bring clarity, consistency and emotional connection across complexity.
We design systems where strategy defines direction, creativity drives connection, and AI accelerates execution — without replacing human judgment.
The result: brands that move faster, stay coherent, and remain meaningful over time.
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We help define your brand from its foundations aligning business, positioning and narrative into a clear, distinctive direction that creates a solid and differentiated base in the market.
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When your brand needs to adapt, grow or reposition, we evolve its communication system to reflect change while maintaining coherence, relevance and strategic clarity.
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We challenge existing assumptions and reframe how your brand communicates, introducing new perspectives, tools and approaches to help you lead with a future-oriented mindset.
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We activate brand and communication systems across channels and formats, translating strategy into consistent actions and meaningful user experiences.
yourBrand
HOW, explained in 60 seconds
Play the reel
Capabilities
Strategy
Clarity that guides everything else.
Brand Strategy
Positioning
Communication architecture
Decision frameworks
Activation & Experience
Ideas that move, connect and perform.
Brand Identity (visual & verbal)
Campaign concepts
Content systems
Design systems
Creative Systems
Creativity designed to scale.
Films & Motion
Web & Social
Smart Interfaces
Packaging & Touchpoints
Workflows that enhance strategy, creativity and execution without replacing human judgment.
AI powered creative systems
Human-led creativity, accelerated by AI.
Films and motion designed to create meaning, not just content.
Campaigns
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Brand films
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Documentaries
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Testimonials
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Campaigns / Brand films / Documentaries / Testimonials /
Selected clients & collaborations
How we work & why it works
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HOW is not an agency.
And not a traditional freelance model either.HOW is a flexible brand and communication system, led by strategic and creative direction, designed to adapt to the real complexity of each project.
We work solo when focus is key.
We scale with trusted specialists when impact requires it.No overhead. No noise. Just what the project needs.
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We don’t replace teams. We strengthen them.
HOW works as a natural extension of internal marketing and communication teams.
We bring structure, speed and an external perspective that helps teams move forward with clarity.Strategic thinking, creative execution and AI-assisted workflows—aligned with your internal processes.
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Experience, commitment and accountability.
ore than 15 years working with global brands and fast-moving teams.
A solid track record.
A flexible network of senior collaborators.
Direct involvement in every project.No junior layers. No handoffs.
You work with the people who think and decide. -
Clear, agile and transparent.
Explore – Brand, context and goals. Diagnosis first.
Define – Strategy, priorities and scope.
Execute – Creative and communication systems (on & off).
Refine – Iterate, adjust and optimize in real time.
Strategy leads. Creativity connects.
AI accelerates without replacing human judgment. -
Because they need perspective, not competition.
Leading agencies collaborate with HOW when they need a fresh, non-contaminated point of view.
We help unlock ideas, reinforce pitches and consolidate key clients without stepping on internal dynamics.
We don’t compete.
We contribute.
Proof over promises.
Real feedback from brands, teams and agencies who trust HOW in complex environments.
“Alex and the HOW team supported the launch of our new product catalogue across Europe.
Their commitment, professionalism and ability to deliver consistently made the process smooth and effective.”
Eda Padua. Europe Marketing and Communications Manager at 4Life
“The Olympus marketing department continues to fully trust HOW.We’ve developed major projects across Spain and Portugal from 360 campaigns to packaging, POS materials and internal communication. Alex works at the level of a large agency, with the flexibility of a focused partner.
Albert Martí Lanuza .Global Head Commercial Enablement - Commercial Excellence OLYMPUS
“Alex had a strong impact on Olympus France’s web and global communication.
He aligned perfectly with our guidelines and reacted incredibly fast when we needed assets urgently. I would absolutely recommend working with him.”
Valère Langlois. Chef de projet digital chez Olympus France
“Alex has become much more than an external designer. He’s a true partner when it comes to developing digital ideas.
His ability to translate strategy into visuals and add real value along the way makes a difference in every initiative.”
María Soledad Rodríguez Koenig. Ecommerce & Digital Manager at WD-40 Company.
“I’ve known Alex for over 20 years. Working with him is easy, fast and effective.
Many of his projects are repeatedly selected by our agency to move forward because the results simply work.”
Òscar Fort Guardiola. Director creativo packaging & branding en Coleman CBX
“’I ´ve worked with Alex across several projects at ESA BIC Barcelona, from shaping the brand identity to supporting the communication strategies of our incubated startups. He combines creative flair with strategic thinking, always adding value at key moments. Whether solo or with his custom team, Alex is reliable, insightful, and a real asset in any branding or communication challenge.
Elisabeth Vilchez. European Space Agency Business Incubation Center Barcelona Manager
Strategic Creative Partnership: OLYMPUS Europe
For over 12 years, HOW has collaborated closely with Olympus’ European consumer division, supporting the brand across multiple markets and touchpoints.
Our role goes beyond execution: we help translate strategy into coherent brand systems that scale over time.
Brand & campaign systems (advertising, promotions, launches)
Product ecosystems (catalogues, packaging, guides)
Internal alignment (executive presentations, brand culture tools)
Uncontaminated
creative paths.
We bring fresh perspectives that complement internal teams, not compete with them.
External thinking, proven in high-stakes pitches and complex brand challenges.
Friendly agencies:
What’s your real challenge?
