Branding is not about creating assets.

It’s about making the right decisions.

We help brands navigate complexity by building clear, coherent systems that connect strategy, creativity and execution.

A practical framework to build brands that last.

We don’t start with design.
We start by understanding what truly makes your brand different and how to activate it consistently over time.

The HOW Method

  • We identify what genuinely differentiates your brand. Not trends. Not noise. Real strategic advantage.

    • Market and competitive analysis

    • Brand purpose, territory and positioning

    • Opportunities for distinction

  • We turn insight into direction.

    • Brand strategy and architecture

    • Naming, verbal and visual identity

    • Clear rules to guide decisions

  • We translate strategy into action.

    • Products and services

    • Brand communication (on & off)

    • Internal and external experiences

  • We make sure the brand stays coherent as it grows.

    • Brand governance and guidelines

    • Advisory and decision support

    • Continuous evaluation and evolution

Because brands don’t fail due to lack of creativity.
They fail due to lack of clarity and consistency.

Our methodology helps you:

Why this works

Move faster without losing coherence.

Build stronger preference and trust.

Scale your brand with confidence.

Stay meaningful over time

Improving your identity and reputation

Defining your product/service as a unique solution.

Positioning you as a key inspiration to follow.

Strengthening your corporate and marketing strategy.

Seamlessly integrating every internal and external message.

Helping you adapt to a changing, hyperconnected environment.

How Methodology / Benefits

The ability to command higher prices.

Greater resilience against competitors and crises.

A stronger foundation for extending your brand into new product/service categories.

Increased pride and identification among your team.

Easier attraction of talent, partners, and investors.

A stronger preference for your products and services

Distinction is a small seed from which a universe of identity grows.

You must find what makes you different and build your story from there.

A small difference

There is usually only 10% that truly differentiates a brand

10 % Differential

90 % Common

At How, we capture that 10% and grow it into something more valuable than the 90% that makes brands alike.

10 % Common

90 % Differential

Brandingverse Ecosystems

Every brand is a cosmos in itself, a universe of meanings, connections and emotions gravitating around a central purpose.

Strategy means informed decisions

We use an effective process to understand:

  • The relationship between your products/services and the main brand.

  • The market space your brand operates in.

  • Clarifying your short- and long-term aspirations.

  • Developing a distinctive personality.

  • The communication challenges your business faces.

  • How well it connects with the market.

  • The differences between your competitors.

  • Defining who we are and designing the right things.

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