Cashback European Campaign by Olympus

“Photography Always Returns Something to You” was the concept developed by HOW for Olympus’ European cashback (rebate) campaign, aiming to move away from traditional promotions and towards a more premium communication approach.

The creativity and production were developed using the company’s own stock image resources, building a storytelling thread from these assets to deliver the campaign with reduced costs and no dedicated production.

The campaign maintained creative continuity, paving the way for new conceptually consistent directions.

#Promotional #GraphicDesign #Campaign #VideoEditing