“It’s not you”. Switchers Campaign (Olympus)

Our award-winning campaign, “It’s not you” — Switchers, created for OM-D / M.ZUIKO DIGITAL, tackled the challenge professional photographers face when switching from a traditional system to a mirrorless one.

We brought together three renowned photography professionals to share their experiences transitioning to Olympus’s innovative OM-D / M.ZUIKO mirrorless system.

This authentic approach resonated both nationally and internationally, leading HOW to adapt the campaign for global markets such as the UK, France, Belgium, and Australia—developing region-specific creatives for each market.

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