Elixir de Ron Indiano (Elixir Rum)

Inspired by the rich history of the indianos—Spanish emigrants who returned from the Americas wealthy during the 19th and 20th centuries—we developed new packaging for a rum range by Grupo Caballero, in collaboration with Coleman CBX through an outsourcing partnership. The design captures the essence of their legacy, reflecting the opulence and lifestyle they brought back, building grand houses and palm-lined mansions as symbols of their overseas success.

#Packaging #Outsorcing