Boria

Boria, a renowned restaurant in Vilafranca del Penedès—famous for its exceptional rice dishes and paellas—partnered with us on a brand project to launch its new Gourmet product line. The challenge wasn’t just to design a visual identity; it was to translate a feeling of warmth and belonging through the brand. We wanted everyone who discovered “Boria” rice to almost smell the Mediterranean—sea breeze, coastal aromas, and the intense flavors of its story—so that nostalgia and an intimate connection became part of the customer experience.

We created a distinctive packaging system that reflects the quality and tradition behind their dishes. We also provided strategy and guidance for a range of promotional assets and communication materials, reinforcing Boria’s presence both locally and online.

#Packaging #Identity #Graphicdesign