Banco Mare Nostrum
Developing the corporate identity for Banco Mare Nostrum (BMN) was a major brand architecture challenge, arising from the merger of “Caja Murcia,” “Sa Nostra,” and “Caja Granada.” HOW played a crucial role in this process—our proposal was selected by Coleman CBX through an outsourced agency pitch.
This end-to-end project ranged from creating the brand identity guidelines to defining the brand promise and repositioning, culminating in a full corporate rebrand.
This work reflected not only the merger of institutions, but also the creation of a new vision within the banking sector—marking the birth of a renewed, unified brand under the name BMN.
Scope:
Corporate rebranding
Repositioning
Brand promise
Brand architecture
Validation testing with customers / non-customers
Brand identity guidelines
#brandstrategy #visualidentity #spacebranding
Creativity & design: Alexandre Ruzafa
