Cannabis Hub

The Universitat Politècnica de Catalunya (UPC) and Valenveras have launched CannabisHUB, an initiative that brings together companies, institutions, and research centers to drive innovation in the cannabis sector.

The goal was to build a strong community focused on creating a sustainable cannabis ecosystem.

HOW contributed with an end-to-end project including tagline creation, visual identity development, audiovisual production (promotional videos and motion graphics), as well as digital channel management and YouTube SEO positioning strategies.

This multidisciplinary approach highlights HOW’s commitment to excellence in branding, advertising, and digital marketing—supporting CannabisHUB’s vision of becoming a benchmark for innovation and sustainability in the sector.

#Communication #Identity #films #motion #seo