MoraBanc

Outsourced collaboration project for Coleman CBX, in which How developed the visual identity proposal that was ultimately selected.

Banc Internacional d’Andorra–Banca Mora (BIBM), the country’s second-largest banking group operating in Andorra, was undertaking a process of brand internationalization. To support this, a rebranding exercise was carried out to achieve a more approachable, modern, and distinctive image.

The symbol of the new brand was conceived as the bank’s future-facing icon. Based on the outline of BIBM’s emblematic building, it simultaneously evokes the profile of a mountain, while its four lines represent its four business areas. The badge reinforces the Group’s Andorran origins through the silhouette of its headquarters and the country’s mountains, conveying solidity and permanence.

Scope:

• Corporate rebranding

• Repositioning

• Brand architecture

• Brand identity guidelines

#visualidentity #outsourcing Creativity & design: Alexandre Ruzafa