GENCEL Act
We partnered with GENCEL Salut—an osteopathy and physiotherapy center—through a brand refresh and strategic evolution. Alongside updating the core brand identity, we created GENCEL Act, a new division focused on movement, active therapy, and pain prevention.
The project included a new visual identity, audiovisual assets, photography sessions, a redesigned website (gencelact.com), and a brand narrative that reflects a more conscious, modern phase—built around holistic wellbeing.
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