Vogue Umbrellas

Rebranding project to refresh VOGUE Umbrellas’ communication. The goal was to bring the brand closer to a younger audience, with a more open and less conventional positioning than its previous direction.

The scope ranged from a visual identity restyling to the art direction and concept development for the sales catalogue.

We also supported implementation across key touchpoints such as labels, stand design, retail materials, and digital campaigns.

#rebranding #artdirection #fashion