Condis Anniversary 2025” Campaign
“No hi ha xoc, hi ha xec” (There’s no shock, there’s a check)
The anniversary celebration is Condis’ most important promotional event each year. The mechanic is simple: for every €100 spent, customers receive a €25 voucher.
Condis wanted to take the campaign to the next level—refresh the creative approach, elevate production quality, and strengthen brand visibility across all channels.
At How Agency, we proposed a fresh, straightforward concept with strong emotional pull: “A Condis no hi ha xoc, hi ha xec.”
We also developed all graphic and digital materials, designed the promotional check itself, and produced radio spots. A fully integrated 360º campaign with visual and narrative coherence, created to make an impact across multiple customer touchpoints.
#advertising #tv #spot
Spot tv
Creative Direction: Alexandre Ruzafa
Producer: Daniel Clavero
Director: Dani Fortuny
Director of Photography: Roger Llonch
Cuñas radio
Making of